Nova Smirnoff Caipiroska | análise e promoção

Smirnoff - Nova caipiroska

Smirnoff Caipiroska - kit de divulgação

Nova Smirnoff Caipiroska

a marca de vodka Smirnoff reformulou sua linha Caipiroska, com uma nova receita. é uma linha de bebidas prontas que só precisam de gelo e estão prontas para beber.

a respeito do sabor a dica é: beba com moderação. o sabor é muito bom e suave, então você bebe um copo atrás do outro e só percebe que bebeu bastante quando tudo está girando!

mas agora vamos ao que interessa para nós: design. o kit promocional veio todo apoiado no conceito de frutas, a matéria prima das nossas caipirinhas. uma caixa de madeira imitando as caixas de madeira de feira (mas bem mais bem acabadas) trazia as garrafas, que por sua vez estavam dentro daquelas redinhas de limão e laranja.

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

Embalagem

agora, vamos falar da embalagem. as garrafas ainda vinham encapadas com a textura das frutas, e na tampa você era convidado: “descasque”, e a textura da fruta ia saindo na diagonal como se ela estivesse sendo descascada de verdade. e cada uma tinha um tag de papel kraft: “descasque esta garrafa e descubra um novo sabor”. e neles você pode ver a representação dos picotes na diagonal, do mesmo jeito que a garrafa fica quando você a está descascando.

Smirnoff Caipiroska - kit de divulgação

Smirnoff Caipiroska - kit de divulgação

minha avaliação final é: bebidas saborosas e um kit de divulgação com um conceito muito bem amarrado e ótima execução. fica como referência muito boa para nós.

PROMOÇÃO

deixe um comentário neste post com uma sugestão de novo sabor para a Smirnoff Caipiroska.
você pode enviar sua dica até o dia 04 de abril/2011 (segunda-feira).
na terça-feira dia 05 de abril/2011 nós vamos fazer o sorteio (vai ser sorteio simples, não vamos escolher a melhor).
o vencedor leva um kit Smirnoff Caipiroska igual a este das fotos.

boa sorte! ;)

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119 comments

  19. Deve ser uma delícia essa nova e reformulada Caipiroska da Smirnoff…O design é ótimo …um sabor que gosto muito é Uva …mas tbm seria bem refrescante uma de laranja com acerola .

  41. A campanha incrível, o box muito bom mas a garrafa e rótulos não dizem o que o conceito ou idéia tentou passar.
    Achei muito bom, mas com uma falha da marca na elaboração (ou continuação) do seu rótulo antigo.

  48. Adorei o kit.

    Minhas sugestões de sabores são morango, umbu e umbucajá. Já provei com as frutas e são ótimas combinações, se vierem prontas… melhor ainda.

  49. Manga. E isso porque tenho algumas mangas aqui e estou para fazer uma caipiroska caseira :P´

    (Ah, povo dos comentários: se liga que melancia não tem acento, pô!!)

  67. No nordeste, uma das bebidas mais populares em bares, festas e boates é a “Tangiroska”: Tanjal, vodka e gelo picado.

    Então se houvesse uma bebida já pronta como a “Caipiroska Smirnoff Tangerina” seria uma baita mão na roda!

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