o Media Lab, área do conceituado MIT, nos Estados Unidos, acaba de ter uma nova identidade criada pela Pentagram. e o resultado é uma identidade simplesmente incrível, que usa 2 pontos muito básicos no design, mas de maneira brilhante: grid e preto e branco.
com estes dois pontos principais, a Pentagram conseguiu criar uma identidade com personalidade e até divertida. os letterings feitos com a tipografia especial que eles desenvolveram também funcionam como pattern na sinalização dos ambientes.
vale a pena ver as imagens e também o vídeo, que ilustra bem como a identidade evolui de um logo específico para os demais.
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