Novo branding, identidade visual e embalagens da Pavioli
A Pavioli é uma tradicional empresa do Rio Grande do Sul, fundada em 1968, especializada na produção de massas frescas. Uma marca que faz parte da memória dos gaúchos, associada a diferentes momentos da vida das pessoas.
Nos últimos anos, a Pavioli passava por um processo de transição de gerações e precisava se reerguer no mercado. Neste cenário, tornou-se a prova viva de que grandes indústrias também se reinventam. A partir de um mergulho na história da marca, foi realizado um trabalho de reposicionamento estratégico e redesenho de marca e de embalagens.
Como resultado, apresenta-se uma nova marca e um grande conjunto de embalagens que resgatam a história e a essência dos 52 anos, preparando o caminho para novas memórias de uma grande empresa.
O projeto foi realizado pelo Studiobah, e foi premiado com a medalha de bronze na categoria Embalagem no Brasil Design Awards.
Ficha Técnica
Studiobah
Diretor de Criação: Felipe B. Amaral
Estratégia: Natália Athayde Porto
Design: Bianca Groff, Camila Sanzi, Gabriela Chrusciel, Maria Laura Jeremias, Rafael Poloni, Ronald Zanardi
Tipografia: Fábio Haag
Social Media: Luiza Protas
Fotografia: Duda Bussolin, Alexandre Pico
Vídeo: Luis Villanova
3D: Renan Stein
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