A Wile é uma marca de suplementos a base de plantas, com foco em saúde e bem-estar para mulheres que estão na fase inicial da menopausa.
Seus produtos ajudam mulheres a regular hormônios, controlar o stress, níveis de energia, e humor.
O trabalho de Abby Haddican e Julie Kucinski era desenvolver um sistema de design de marca que fosse bonito, com nuances, e vibrante. “Exatamente o que mulheres maduras merecem, mas que raramente o que recebem“.
Algo acontece quando as mulheres fazem 40 anos. Nós começamos a desaparecer. De briefings de marketing, conversas culturais, radar da moda, do cuidado dos médicos. Entretanto, mulheres como nós são tudo menos invisíveis.
A abordagem de design teve foco em lugar contra a invisibilidade com um logo elegante e customizado, cores fortes, e uma série de ilustrações fluídas, que fazem referência ao estado físico, mental, e emocional de mulheres maduras.
Fotografia: Josh Grubbs
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