CAPAS DE REVISTA: INSPIRAÇÃO EDITORIAL PRA DESTRAVAR SUA CRIATIVIDADE
Quando você olha para uma revista na banca, o que vai fazer você decidir em uma fração de segundo se pega a revista para dar uma espiada no conteúdo ou não? a capa.
A capa da revista tem três funções principais:
- mostrar qual o tema da revista
- vender a marca da revista
- despertar curiosidade e desejo
Além disso, ela precisa ser pensada levando em conta uma série de fatores: tem que se destacar no ponto de venda, tem que ser diferente das edições anteriores, possuir uma linguagem que os leitores olhem, identifiquem qual é a revista antes mesmo de ver o logo e pensem “ah, essa capa é da minha revista favorita!“.
Criar a capa de uma revista é um trabalho muito importante, pois é ela que vai envelopar todo o conteúdo que foi produzido para aquela edição. e se a capa tiver trabalhada com atenção e dedicação, aumenta as chances de causar impacto positivo e aumentar as vendas, distribuindo o conteúdo para o maior número possível de leitores.
Você, designer, tem várias opções para criar a capa. ela pode ser com fotografia, montagem, colagem, ilustração, tipografia. os recursos são vários. a escolha do mais adequado vai depender da ideia que você quer comunicar e o impacto que quer causar.
Outros itens que normalmente aparecem nas capas de revistas são:
- logo
- data, código de barras, preço, edição
- chamada principal
- legendas
- subchamadas
- depoimentos
Na criação da capa, a sugestão é a mesma para quando você for criar qualquer outra coisa: pense no objetivo principal que você quer comunicar. não se apegue à primeira ideia que você ou seus colegas tiverem. faça rascunhos e teste algumas ideias bem rápido. muitas vezes quando você começa a desenhar a ideia, já consegue ver que no papel ela fica uma porcaria e parte pra outra solução. compartilhe com sua equipe, peça feedback de qualidade, e invista no caminho que parecer ser o melhor e que você acreditar.
Para ajudar você quando estiver com um projeto editorial e tiver uma capa de revista, mas deu aquela travada, um branco, e você não consegue sair do zero, separei 25 capas de revista para mostrar diferentes técnicas e recursos utilizados de maneira excepcional.
Inspire-se e bom trabalho!
Mais inspiração editorial? olha esse post aqui de Inspiração Editorial:
Inspiração Editorial – 20/09/17
Veja ofertas de livros de Design Editorial na Amazon
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