a Café Buho é uma cafeteria no Chile. o estúdio Futura foi o responsável pela criação da identidade.
inspirados pelo movimento de murais contra a ditadura de Pinochet, o estúdio realizou uma reinterpretação desse conceito. também se baseou no estilo de arte costumbrista e na street art encontrada nas ruas chilenas para criar a identidade do Café Buho.
as ilustrações desenvolvidas retratam o ciclo completo do café, dos fazendeiros que plantam as sementes e colhem até os clientes que consomem o produto final.
outro ponto de destaque na identidade visual são as cores. com paleta forte e aplicada em formas geométricas, a identidade da marca chama a atenção por quebrar com o color code do mercado.
fotos por Rodrigo Chapa
36 comments
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