Fast • logo e identidade visual para marca de produtos para a saúde
O designer finlandês Toni Hukkanen foi o responsável por criar a marca e identidade da Fast.
A descrição do projeto conta um pouco mais sobre ele:
FAST é uma marca ativa e de estilo de vida saudável, que ajuda tanto a mente quanto o corpo de uma maneira saudável – e, acima de tudo, é deliciosa. Ser saudável nunca foi tão saboroso.
Gostei de todo o trabalho de identidade visual desenvolvido, e também da comparação do logo com outros players de Esportes e de Comida. E também me surpreendi com a identidade criada, que quebra alguns padrões de embalagens mal desenhadas, que não despertam desejo de compra. Um belíssimo trabalho.
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