mais uma daquelas ações que dão a impressão de gerar um retorno mais negativo do que positivo para uma marca.
a Fifa anunciou que os jogadores das seleções estão proibidos de usar fones da Beats quando estiverem em estádios ou eventos de imprensa. o motivo é que a Sony, patrocinadora do evento, não gostou de ver os jogadores aparecendo na tv ostentando os fones da concorrente. de acordo com a Reuters, mesmo distribuindo seus fones para todos os jogadores que participam do mundial, poucos estão usando.
a questão é que essa notícia parece que gera mais repercussão do que ver de fato os jogadores com os fones da concorrente. este blog mesmo, não tinha nenhum post programado a respeito da invasão dos fones Beats na Copa, mas a estratégia da Sony chamou a atenção por parecer autoritária e desesperada. tiro saindo pela culatra?
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