a fonte Helvetica é uma das mais queridinhas dos designers faz um bom tempo. é usada no mundo inteiro e em vários projetos.
então o designer Albert Junghwan Son decidiu imaginar como seria um hotel que tivesse sua identidade totalmente inspirada na fonte, e que isso refletisse a personalidade dela. e assim criou o projeto Helvetica Hotel.
no conceito criado por Son, o Helvetica Hotel “não é apenas um local para se hospedar e relaxar, mas que serve também como ponto de referência que vende tendência, cultura e estilo de vida que a tipografia Helvetica gera”.
Albert faz um desdobramento muito interessante da identidade, que tem um ponto de partida simples. a papelaria, ambientação e amenities constroem um conjunto consistente e que realmente nos faz parecer dentro de um hotel criado pela Helvetica.
e aí, você se hospedaria no Helvetica Hotel?
33 comments
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