Joy of Matcha – Branding e embalagens para marca

O estúdio de design brasileiro Sweet & Co. foi o responsável pelo projeto de branding, identidade visual, e embalagem para a marca belga Joy of Matcha.

Os produtos são criados a partir de uma parceria com famílias produtoras de matcha orgânico no Japão, para que os consumidores vivam a experiência do melhor do matcha, seu sabor, e suas propriedades para a saúde.

O desafio foi transmitir a cultura ancestral do chá em uma marca moderna, relacionável, e alegre, através de toda sua linha de produtos.

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