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Rio 2016 | marca oficial

  • Posted on 12 de January de 2011
  • 1.7K views
  • 1 minute read
  • byPaulo Cholla

se você não acompanhou as notícias neste começo do ano, eis a marca oficial das Olimpíadas de 2016, que vão acontecer no Rio de Janeiro:

muitos disseram que a marca é plágio, foi copiada, bla bla bla. na minha opinião ela tem diversas inspirações, mas não é plágio nem de longe. assistam a este vídeo da Tátil, agência carioca responsável pelo projeto, e sintam melhor todo o conceito que envolveu o processo de criação. com ele dá pra ter uma dimensão melhor da marca, que eu acho simplesmente genial.

é muito bom ver um projeto como esse, com toda essa pesquisa de base, conceituação, e com uma execução perfeita. contrasta fortemente com a marca da Copa de 2014, que é feia e mal resolvida. a marca do Rio 2016 não vai apagar o erro da marca Brasil 2014, mas prova de uma vez por todas que o Brasil sabe fazer design de qualidade.

[wp_youtube]H0db8nHMdlM[/wp_youtube]

abaixo uma print do site oficial da competição ( www.rio2016.com.br ):

e lógico, fica aqui o apelo para que os telejornais, apresentadores, revistas e jornais não usem o termo Logomarca, nunca.

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