The Chain Reaction Project - Boteco Design

The Chain Reaction Project é uma ONG que foi criada em 2009 com o objetivo de mudar vidas em países menos desenvolvidos. sua missão é encontrar uma causa e fazer um efeito, ajudando a ampliar e crescer as iniciativas e inspirando outros a também serem catalisadores de mudança.

o projeto foi criado pelo estúdio Bravo, de Singapura. o ponto de partida foi criar um elemento a partir de um caracter (hanzi) do mandarim que significa Pessoas. esse elemento serviu de base para todo o desdobramento da identidade, que é bem simples mas muito bem conceituado e muito bem executado, e isso traz um resultado simples e poderoso.

 

 

The Chain Reaction Project - Boteco Design

desdobramento da identidade do The Chain Reaction Project

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

The Chain Reaction Project - Boteco Design

 

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